On May 15, UPA hosted its first-ever Reverse Expo — and it was a resounding success.

Held in conjunction with our Charity Golf Mixer at Topgolf Midvale, the Reverse Expo brought together participating refinery members and Bronze-level vendor members in a focused, face-to-face format designed to spark meaningful business conversations. Each vendor was given a dedicated, timed slot with refinery representatives, allowing for direct engagement on products, services and innovative solutions tailored to industry needs.

The result? Productive dialogue, quality leads and stronger industry connections — all in under two hours.

This high-impact format provided real value for both sides and showcased the power of collaborative engagement within the UPA network. Feedback has been overwhelmingly positive, with many participants already asking when the next Reverse Expo will be.

Immediately following the Expo, UPA members enjoyed a relaxed afternoon of networking, lunch and friendly competition at the Charity Golf Mixer. Thanks to your participation and generosity, we were able to raise over $14k to support the Ute Tribe Youth Recreation Department, UPA’s 2025 charity — a strong reminder of what our industry can accomplish when we come together.

UPA is proud to create opportunities that build business, strengthen relationships and give back to our communities. We look forward to growing this event in the years to come.